Why Is This Even a Thing!?

In the spirit of the crabby and incredulous mood that winter seems to have put us in, Noelle and I decided to add a new segment to the blog called "Why Is This Even a Thing!?"
Which is to say we will post and then comment on things that appall and confuse us by their mere existence. Remember Noelle's Piggy Bank Made Out of Real Pigs from a few posts back?

Just Wrong.

So the thing that's got me all riled up today is this new reality show, Bridalplasty. You can click the link for the episode 1 recap, but essentially, this is a show where women compete with each other to cut up their bodies and alter their appearances in order to be The Perfect Bride.
The show separates the women from their fiances (in some cases, husbands) for 4 months and houses them in a "Mansion" where they compete in challenges and are awarded things like botox injections.  A bunch of other bloggers have already pointed out that the women are already good-looking, as if that somehow makes the premise of the show MORE horrifying and grotesque than it would be if the women "actually needed work done." I'm trying to think of any women I have every met in my entire life that NEED plastic surgery done, but fortunately, I don't know anybody with horrific disfiguring diseases or faces that have been mangled in car explosions. Though it is a pretty safe bet that if I did, those ladies would use their disfigurement as an excuse to go into Super Villainy rather than electing to be re-sculpted as The Perfect Bride.
Now I really could go on at length about the absurd awfulness of this show, it's misogyny, depravity, vanity, shallowness, and excess; how it preys upon women who appear to have genuine mental health problems and dysmorphic body issues; but if you Google Bridalplasty, you'll find that everyone else on the Internet has already done a pretty good job of that.  What offends me most deeply is not that E! went there, its that there was a there to go to at all. Why does this show even exist? How many people looked at the write-up for this show and said, "Yeah man, let's DO that!"? Much like the Oh-So-Wrong Dead Babe Bank above, somebody sat down and dreamed up this idea, and then somebody else sat down and said, "I think it's great!" And that baffles and irritates me.
Who are these jokers, and what do I have to do to get my hands on their money?
I need it to fund my own reality-based project, in which I will graft bits of animals onto other animals and then throw those animals into a pit to see which one emerges victorious, to be crowned The Ultimate Animal!
See, that right there, that's reality gold.